PrimeAsia and World Wildlife Fund collaborate to scale up the development and promotion of sustainable and ethical supply chains

EXETER, NH, September 30, 2021 / PRNewswire / – PrimeAsia launched its Responsible Initiative in 2020 to engage suppliers and customers in a collective effort to promote positive change, increase transparency, optimize the use of resources and promote optimal working conditions and healthy animal welfare standards.

PrimeAsia and WWF collaborate to scale up the development and promotion of sustainable and ethical supply chains

In 2021, PrimeAsia is partnering with the World Wildlife Fund (WWF) to improve and strengthen these efforts.

This collaboration will be instrumental in maximizing the results of PrimeAsia’s initiatives in building an ethical supply chain in its operations at all levels, a chain that protects natural ecosystems and respects human rights.

WWF will bring its experience in conservation efforts, technical expertise and the ability to engage a global network to support the development of ambitious, data-driven and science-based sustainability goals.

Building, implementing, monitoring and communicating the progress made by PrimeAsia in creating systems and processes that promote ethical and environmentally friendly supply chains for leather production will contribute to the leather industry globally. leather.

“We believe in collaborative approaches and the idea that complementary abilities have the power to drive positive change,” commented Jon clark, CEO of PrimeAsia. “We are delighted to start working with WWF and confident that this partnership will further strengthen our engagement with other stakeholders in the supply chain, highlighting the benefits of responsible and transparent practices. “

“Our experience with different raw materials around the world, including leather, shows that developing and implementing robust, data-driven and transparent systems aligned with internationally recognized frameworks is an effective way to build risk-free supply chains, ”said Mauricio bauer, Senior Director, Beef and Leather Supply Chains, WWF-US. “Together, we will seek to establish stronger, broader commitments and policies that address the most pressing social and environmental issues related to leather supply chains.”

This collaboration will examine multiple aspects of the origin and production of leather, including, but not limited to, deforestation, traceability, working conditions and climate change. The starting point will be a thorough review of PrimeAsia’s policies and commitments related to sourcing in South America, including birth farms.

“Avoiding deforestation and promoting sustainable initiatives is nothing new for PrimeAsia. However, WWF’s support and guidance will help us to further mitigate the risks associated with bovine leather from tropical forests, aligning our efforts with important international frameworks, establishing stronger commitments and policies and more. scale that address the most pressing social and environmental issues in our supply chain, setting clear goals and time-bound milestones, ”concluded Fernando Bellese, Chief Sustainability Officer of PrimeAsia.

PrimeAsia manufactures sustainable and innovative leathers for the global branded footwear, apparel and leather goods markets. PrimeAsia has two LWG Gold rated tanneries located at Dong guan, China and Ba Ria-Vung Tau, Vietnam. A large team of PrimeAsia employees are dedicated to delivering cutting-edge development and innovation in both materials and process. PrimeAsia is also committed to engaging with its customers, employees and the communities in which it operates in a responsible and ethical socio-environmental manner. For more information visit:

WWF is one of the world’s leading conservation organizations, working for 60 years in nearly 100 countries to help people and nature thrive. With the support of more than 5 million supporters worldwide, WWF is dedicated to providing scientific solutions to preserve the diversity and abundance of life on Earth, halt environmental degradation and fight the climate crisis. . Visit to learn more.


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SOURCE PrimeAsia Leather Co.

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